THE GOLD STANDARD
OF PROSECCO
A tradition of excellence since 1926
It all began in Valdobbiadene, Veneto, Italy in 1926 with 4 entrepreneurs who recognized Valdobbiadene as the perfect location for producing exceptional sparkling wines with the local indigenous grape — the Glera grape. The company was called Societa' Anonima Vini Superiori — the very first sparkling wine house in the region
Sergio Bolla was passionate about the hills of Valdobbiadene and visited there often from his home in Soave, Veneto. On his many visits to Valdobbiadene, he came to enjoy this sparkling wine from Societa Anonima known as Prosecco. He enjoyed it so much that in 1938, in the name of the Bolla Family, he purchased the winery
The Bolla Family changed the name of the company to Valdo; in honor of their new homeland: Valdobbiadene ("Vahl-doh-BEE-ah-deh-neh") in Veneto, Italy
The Bolla family continued to invest in Valdobbiadene and their winery- building a reputation throughout Italy for their sparkling wine with quality & elegance
While the name was in use earlier, the formal recognition of Prosecco as a DOC (Denominazione di Origine Controllata) came in 1969, and the DOCG (Denominazione di Origine Controllata e Garantita) for the highest quality Prosecco in the Conegliano Valdobbiadene area was granted in 2009
Sergio's son, Pierluigi Bolla, takes over the helm of Valdo and leads the region's effort to expand foreign markets, especially Germany, Japan, and the United States
Valdo today is recognized in Italy and worldwide as a leading producer of DOC/DOCG Prosecco wines
It all began in Valdobbiadene, Veneto, Italy in 1926 with 4 entrepreneurs who recognized Valdobbiadene as the perfect location for producing exceptional sparkling wines with the local indigenous grape — the Glera grape. The company was called Societa' Anonima Vini Superiori — the very first sparkling wine house in the region
Sergio Bolla was passionate about the hills of Valdobbiadene and visited there often from his home in Soave, Veneto. On his many visits to Valdobbiadene, he came to enjoy this sparkling wine from Societa Anonima known as Prosecco. He enjoyed it so much that in 1938, in the name of the Bolla Family, he purchased the winery
The Bolla Family changed the name of the company to Valdo; in honor of their new homeland: Valdobbiadene ("Vahl-doh-BEE-ah-deh-neh") in Veneto, Italy
The Bolla family continued to invest in Valdobbiadene and their winery- building a reputation throughout Italy for their sparkling wine with quality & elegance
While the name was in use earlier, the formal recognition of Prosecco as a DOC (Denominazione di Origine Controllata) came in 1969, and the DOCG (Denominazione di Origine Controllata e Garantita) for the highest quality Prosecco in the Conegliano Valdobbiadene area was granted in 2009
Sergio's son, Pierluigi Bolla, takes over the helm of Valdo and leads the region's effort to expand foreign markets, especially Germany, Japan, and the United States
Valdo today is recognized in Italy and worldwide as a leading producer of DOC/DOCG Prosecco wines
"Approaching its 100th anniversary, Valdo is the reference-point estate for exceptional terroir-driven Prosecco"
A Century of Excellence
Since 1926, Valdo has been crafting exceptional Prosecco in the heart of Valdobbiadene, maintaining the highest standards of quality and tradition that have made it a benchmark for Italian sparkling wines worldwide.
Named for the village at the historical center of Prosecco, Valdo wines are a direct interpretation of their legendary terroir
The Prosecco Hills of Conegliano and Valdobbiadene were inscribed on the UNESCO World Heritage List in 2019
Valdobbiadene is the heart and soul of exceptional Prosecco production. This extraordinary region in the Veneto province of Italy has been recognized as a UNESCO World Heritage Site for its centuries-old tradition of viticulture and the unique landscape shaped by generations of winemakers.
Nestled between the snow-capped mountains and the Adriatic Sea, Valdo's homeland is naturally protected which ensures a productive growth season year-after-year in the hills of Valdobbiadene. Here, the Glera grape reaches its pinnacle.
The unique microclimate of Valdobbiadene, with its rolling hills, optimal sun exposure, and perfect soil composition, creates the ideal conditions for growing the finest Glera grapes.
Located in Veneto, Northern Italy
Valdobbiadene in the Veneto Region
The prestigious DOCG (Denominazione di Origine Controllata e Garantita) represents Italy's highest quality classification for wines. Only wines produced in the most prestigious vineyards of Valdobbiadene can bear this designation. Valdo wines proudly bear the quality seal of Prosecco Superiore DOCG— delivering a wine that is guaranteed to be more refined, more complex.
Valdo is a true Italian original, whose wines express their heritage in vibrant, graceful sparkling wines. The Bolla Family has developed a loyal relationship with the family-owned vineyards of Valdobbiadene that has spanned generations.
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Chief Winemaker Gianfranco Zanon leads our winemaking with regional grower families
Four generations of Bolla family tradition
Building a responsible & equitable future
Solar-powered facilities demonstrate our commitment
Tradition Meets Innovation
Hand harvesting every grape with innovative winery techniques
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Experimenting the long Charmat method and utilizing different percentages of grape varietals in the blend
Creating the highest quality for the Valdo family of wines
Excellence in every bottle
Only the finest grapes selected for award-winning Prosecco
For future generations
UNESCO World Heritage vineyards preserved for future generations
Discover why Valdo has been the gold standard of Prosecco for nearly a century. Every bottle tells a story of passion, tradition, and uncompromising quality.
Discover Our LegacyThe leading DOC/DOCG Prosecco in Italy
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Discover our complete collection of DOC/DOCG Prosecco wines
Nestled at the heart of Vigna Pradase is Casa Valdo, the new hospitality country house of the Bolla family, now inviting enotourists to indulge in the authentic Prosecco experience. Experience luxury in the heart of Valdobbiadene where luxury hospitality meets the rich heritage of Prosecco production.
Beautifully appointed rooms
Exclusive Valdo experiences
Guided tours of our estate
Stunning outdoor spaces
Experience the perfect blend of luxury hospitality and authentic Italian culture in the heart of the Prosecco region.
Experience the Italian way of life
The golden hour ritual where friends gather
Dining under the stars with Valdo
Every moment is a celebration
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